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Articles
Here's a list of articles written by Arlene
Farber Sirkin, Miriam T. Meister, CAE, and
Michael
P. McDermott that have been published in association publications. We've provided
these articles in Adobe PDF format so you may view them online or print them out
for future reference.
TITLES:
"Research,
then Revamp"
"Unlocking
Your Association's Global Potential "
"Through International Market Research, Part I"
"Unlocking
Your Association's Global Potential "
"Through International Market Research, Part II"
"Are
You Maximizing Your Membership?"
"Retention
Tips You'll Want to Retain"
"Communicating
With Your Members"
"Maximizing
the Use of Focus Groups For Associations"
"The
Agile Association"
"Members for Keeps"
"Why Audits Can Help
You Retain Members"
"Making the Sale"
"The Volunteer
Leader's Role"
"Getting
The Edge"
"Maximizing
the Client-Researcher Partnership"
"Targeted
Marketing Means Less Cost and More Response"
"Membership
Marketer's Good Ideas"
"Marketing the Product Lines"
"Your
Role in Membership Recruitment and Retention"
"The
Drop Zone"
"Understanding
What Members Want"
"Using
Member Data for Improvement"
"Market
Segmentation: The First Step in the Target Marketing Process"
"Target
Marketing: Keeping Your Costs Down and Your Members Interested"
"The
Role of Focus Groups in Converting Non-Donors to Donors"
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